MORJENA – A Modern Tale of Arabic Elegance

Morjena is a conceptual fashion brand rooted in Arabic heritage and designed for the contemporary Arab woman. This visual identity blends modern minimalism with cultural authenticity—celebrating modesty, femininity, and confidence. The bespoke logo fuses Arabic calligraphy with a woman’s silhouette, symbolizing elegance and strength. Warm tones of beige and burgundy express luxury and cultural depth, while clean typography adds a timeless touch.