CITRINE: Brand Ecology & Digital Experience Concept
CITRINE: Brand Ecology & Digital Experience Concept
A holistic visual identity and cross-device UI exploration developed during a remote internship with 360° Marketing Agency. The goal was to translate conscious luxury into a tangible product ecosystem.
A holistic visual identity and cross-device UI exploration developed during a remote internship with 360° Marketing Agency. The goal was to translate conscious luxury into a tangible product ecosystem.
CLIENT
Citrine
DELIVERABLES
Brand & Visual Identity Packaging Concept Website UI
Year
2024
Role
Remote Design Intern
Translating a static brand identity into a dynamic broadcast UI requires strict adherence to Information Architecture (IA) and visual hierarchy.
I engineered a motion design system utilizing the official FIFA WC 26 brand guidelines. By carefully mapping the color palette and typography (ranging from Thin to ExtraBold), I ensured optimal legibility, accessibility, and minimal cognitive load across various screen sizes. Every vector wipe and typographic reveal was calculated to guide the viewer’s eye seamlessly through the broadcast information.
Before moving into high-fidelity digital production, I developed low-fidelity wireframes and storyboards. This phase was crucial for testing the visual flow, screen framing, and the pacing of the narrative arc. By treating the sequence as a user journey, the storyboard animatic allowed us to map out camera cuts and transitions against the audio track, ensuring that the digital experience felt intuitive, rhythmic, and highly engaging before executing the final motion keyframing.
Before moving into high-fidelity digital production, I developed low-fidelity wireframes and storyboards. This phase was crucial for testing the visual flow, screen framing, and the pacing of the narrative arc. By treating the sequence as a user journey, the storyboard animatic allowed us to map out camera cuts and transitions against the audio track, ensuring that the digital experience felt intuitive, rhythmic, and highly engaging before executing the final motion keyframing.
2024:
Digital Disruptions
(Mixed Media) 2024:
Working within an agency environment, the challenge was to build more than just a logo. I approached Citrine as a complete "Productive Ecosystem." The packaging and 3D material visualization were designed to reflect organic materiality, merging the physical product feel with commercial viability.
Working within an agency environment, the challenge was to build more than just a logo.
I approached Citrine as a complete "Productive Ecosystem." The packaging and 3D material visualization were designed to reflect organic materiality, merging the physical product feel with commercial viability.
Working within an agency environment, the challenge was to build more than just a logo.
I approached Citrine as a complete "Productive Ecosystem." The packaging and 3D material visualization were designed to reflect organic materiality, merging the physical product feel with commercial viability.
To ensure a seamless user journey, the physical brand was extended into a digital interface. I designed responsive web mockups focusing on clear visual hierarchy and an intuitive browsing experience across desktop and mobile devices.
To ensure a seamless user journey, the physical brand was extended into a digital interface. I designed responsive web mockups focusing on clear visual hierarchy and an intuitive browsing experience across desktop and mobile devices.
To ensure a seamless user journey, the physical brand was extended into a digital interface.
I designed responsive web mockups focusing on clear visual hierarchy and an intuitive browsing experience across desktop and mobile devices.
This internship project bridged the gap between visual aesthetics and digital functionality, demonstrating how a systemic approach can unify physical packaging and digital interfaces into one cohesive brand experience.
This internship project bridged the gap between visual aesthetics and digital functionality, demonstrating how a systemic approach can unify physical packaging and digital interfaces into one cohesive brand experience.
This internship project bridged the gap between visual aesthetics and digital functionality, demonstrating how a systemic approach can unify physical packaging and digital interfaces into one cohesive brand experience.